Brand, Recruitment + Culture Design

Baranko Companies | 2024–2026

I developed print and digital materials that supported recruitment, employee engagement, company milestones, event promotion, and broader brand communications. I led projects from concept through production, providing creative direction, graphic design, copywriting, and content development across a range of internal and external touchpoints.

BRAND

A strong brand should feel consistent without feeling repetitive. I focused on creating consistency through typography, color, composition, tone, and visual hierarchy, while allowing each piece to respond to its specific audience and purpose.

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RECRUITMENT

Recruitment materials are often one of the first meaningful interactions a candidate has with a company, so I approached each piece as an extension of the employer brand—not simply as a hiring asset. My goal was to create a more intentional and consistent candidate experience across digital, print, and in-person recruitment.

CULTURE + MISC

This collection highlights the more expressive side of the brand, from holiday cards and celebratory graphics to lighthearted social content and one-off creative. These pieces were designed to bring more personality to the brand and create memorable, human moments for audiences.